Best Practice in Web Design...
Designing the Site
When designing your website, plan a theme and structure that will hold all the pages together. You should convey an image of good basic operational functionality, neatness, and a professional appearance.
Create a common theme of colours, fonts, graphics and page layouts. Remember that this can be achieved without the need for spectacular graphics - simplicity and elegance can be more effective.
Plan to create a unified look for the various sections and pages of your site, so that the users are aware that they are moving around within a single site as they move from page to page.
Create smooth transitions from one page to another by having consistent elements on each page and repeating colours and fonts, for example:
- Placing navigational elements in the same position on each page
- Having a consistent background texture to each page
- Using fonts and colours consistently throughout the site
All of this will help to reinforce the identity of the site.
Don't be afraid to use white space or blank areas in your web-page design. Good use of white space can help define areas of your page and can be used to structure and separate content.
A lack of white space can give the impression that the page has too much content and can confuse the user.
The brand and image of your business should be reinforced by your website. Consistent use of your company logo throughout the site will help in this, and should be viewed as an element of your overall marketing strategy.